Our Team

Steve Masi

Shop Monkey
Being a great mechanic wasn't enough for Steve, and he purchased the shop he worked in and loved in 2015. Since then he's seen it go from strength to strength and a whole host of new cyclists through the doors.

Dominic Turton

Lead Mechanic
Dom joined the shop as an apprentice studying Retail and customer service. He has since become an established and respected member of the shop.


Kenza is our much-loved shop dog. She's a complete softy and will often be spotted napping in and around the shop floor.

Jake Riding

Jake is our rather brilliant Graphics man. He's revamped and revolutionised our whole approach to design - from in-store bike labelling, to online sale promotions.

Matt French

Online Marketer and Group Ride Leader
Matt is the brains behind our online marketing, as well as some offline, too. When he's not running our internet, Matt runs the Sunday Group rides along with fellow friends of the shop.

Maria Masi

The Boss
Maria is the heart of the operation whether it being the accountancy or making sure the boys are in line, her influence can often be felt.